Almost clears cones

Nice jump over cones

180° jump

Board Meeting – “Development of XIS Programs”

The Sport of Xtreme Ice Skating
Board of Directors Meeting
Month of:November, 2009

Board Members:
Dan P.
Ivan D.
Loop B.
Paul G.
Becky S.
Max C.
Nathan W. (Chairman)
Michael P.
Christopher C.
Jenya D.
Mark G.
Daniel S.
Michael S.
Kevin H.

Mission Statement:
To motivate and involve people into the eye-popping sport of Xtreme Ice Skating. We, the Board of Directors (developers and leaders of our sport), serve the function to work together to provide culture, organization, structure, and business within our sport.

I. Topic of discussion:
     A. Create a “learn to Xtreme Ice Skate” program.

Major problem that we will solve.

The single biggest problem we have right now is selling our sport to an ice rink, and in an ice rink that resides in the most likely geographical location for our sport to take off in: (England). Once we can solve this problem, we can let the free markets decide whether our sport is a feasible market or not. In other words: once all restrictions on skaters has been removed, i.e. skaters can skate however they want without being told that they can’t jump, or do tricks, or skate fast — after we’ve achieved this, the market itself and our decision making, will decide whether our sport will take off or not.

England has the biggest “freestyle” market in the world. This analysis is based off of youtube’s statistical data I receive from video feedback, based off of data received from the amount of emails I get (mostly british people), the amount of ice-skating videos posted on youtube (mostly from the British – and freestyle videos), and my own industry analysis.

I’ve tried emailing ice rinks and marketing our sport to them. We haven’t gotten very far with this tactic. I think the best tactic to take from here other than emailing ice rinks all over again (which I will do), is to generate an enormous amount of excitement in England by doing a series of exhibitions (that include freestylers). The participants of “freestyle” will have to converge with the sport Xtreme Ice Skating. We will convert as many freestylers as possible. And for the ones we can not convert, we’ll have to fulfill their needs by giving freestylers a place to practice at, competitions to compete in, and prizes to win.

It is becoming more likely that my trip to England in 2010 will be less about creating classes and more about exhibitions and touring ice rinks. We need to generate excitement. There needs to be a lot of media coverage. We have to SHOW, and we have to PROVE the monetary rewards of engaging our sport.

Here’s the next book I’ll be reading.

XIS Board of Directors – Board Meeting

The Sport of Xtreme Ice Skating
Board of Directors Meeting
Month of:October/November, 2009

Board Members:
Dan P.
Ivan D.
Loop B.
Paul G.
Becky S.
Max C.
Nathan W. (Chairman)
Michael P.
Christopher C.
Jenya D.
Mark G.
Daniel S.
Michael S.
Kevin H.

Mission Statement:
To motivate and involve people into the eye-popping sport of Xtreme Ice Skating. We, the Board of Directors (developers and leaders of our sport), serve the function to work together to provide culture, organization, structure, and business within our sport.

I. Topic of discussion:
     A. Determine guidelines for Intermediary Level-2 tricks.

Refer to this page to see videos of these tricks so you can formulate guidelines for them.

Tricks that need guidelines:
Apolo’s Turn
Whip Turn
Fakie 180
Double Spray
Swing Dance Kicks
FrontSide Stop
Eagle Stop
Rainbow Stop

Queenstown ice rink

Xtreme Ice Skating, Board of Directors – Meeting 9/20/09 –

Board of Directors:
Ivan D. – Indonesia
Loop B. – France
Paul G. – England
Becky S. – England
Max C. – England
Michael P. – United States
Christopher C. – United States
Jenya D. – Chisinau

Video Board Meeting format and questions:

Objective: Create large demand (critical mass), create new market (in 2010).
A. Business trip to England in latter 2010.
1. Teaching: Dan Perceval and Certified Instructors.
– Insurance needed.
– Program layout: lesson materials (pamphlet).
– When, what time, how frequent?
– How to pull potential students into the class (word of mouth marketing).
2. Group and private lessons.
– How should group lessons be taught compared to private lessons?
– how many participants are needed for a group lesson?
3. Young people are off from the school.
– When are kids off from school?
– When should Dan Perceval visit?
4. Competitions: need at least 2 people to compete.
– How should competitions work?
– What are the goals?
– How should a competition be organized?
5. Exhibitions:
– Exhibitions should be within a bigger event.
– When and what time are most people soliciting the rink?
– What happens after exhibition? Something to hand out if people ask?
– Preparation of exhibition over the internet and finalized in-person.
6. Learn to Xtreme Ice Skate program.
– How is a “learn to skate” program done in figure skating?

B. How do we migrate “Freestylers” over to the sport of Xtreme Ice Skating?
1. some freestylers will be interested, particularly those whom are thrill seekers.

C. Creating a new market (generating revenue/money):
*Every sport must make money and sustain revenue to stay alive.
1. What are products that can be created or modified to be sold for the sport?
2. How can these products benefit and/or make money for Certified Instructors as well?
3. What services can be offered in addition to ice-skating lessons?

Dan Perceval is reading…

Here’s some books I read to help create and develop the sport of Xtreme Ice Skating:

“Ammunition – Essentials of Leadership” – by Alexander Pelaez
“The Tipping Point” – by Malcolm Gladwell
“Blink” – by Malcolm Gladwell
“Innovation and Entrepreneurship” – by Peter F. Drucker.
“The Quick & Easy Way to Effective Speaking” – by Dale Carnegie
“Growing a Business” – by Paul Hawken
“The Success Principles” – by Jack Canfield
“Grinding it Out” – by Ray Croc & Robert Anderson
“The Walmart Effect” – by Charles Fishman
“Martha Inc.” – by Christopher Byron