Archive for September, 2009

Board of Directors:
Ivan D. – Indonesia
Loop B. – France
Paul G. – England
Becky S. – England
Max C. – England
Michael P. – United States
Christopher C. – United States
Jenya D. – Chisinau

Video Board Meeting format and questions:

Objective: Create large demand (critical mass), create new market (in 2010).
A. Business trip to England in latter 2010.
1. Teaching: Dan Perceval and Certified Instructors.
– Insurance needed.
– Program layout: lesson materials (pamphlet).
– When, what time, how frequent?
– How to pull potential students into the class (word of mouth marketing).
2. Group and private lessons.
– How should group lessons be taught compared to private lessons?
– how many participants are needed for a group lesson?
3. Young people are off from the school.
– When are kids off from school?
– When should Dan Perceval visit?
4. Competitions: need at least 2 people to compete.
– How should competitions work?
– What are the goals?
– How should a competition be organized?
5. Exhibitions:
– Exhibitions should be within a bigger event.
– When and what time are most people soliciting the rink?
– What happens after exhibition? Something to hand out if people ask?
– Preparation of exhibition over the internet and finalized in-person.
6. Learn to Xtreme Ice Skate program.
– How is a “learn to skate” program done in figure skating?

B. How do we migrate “Freestylers” over to the sport of Xtreme Ice Skating?
1. some freestylers will be interested, particularly those whom are thrill seekers.

C. Creating a new market (generating revenue/money):
*Every sport must make money and sustain revenue to stay alive.
1. What are products that can be created or modified to be sold for the sport?
2. How can these products benefit and/or make money for Certified Instructors as well?
3. What services can be offered in addition to ice-skating lessons?

Dan Perceval is reading…

Posted: September 13, 2009 in books, business, Dan Perceval

Here’s some books I read to help create and develop the sport of Xtreme Ice Skating:

“Ammunition – Essentials of Leadership” – by Alexander Pelaez
“The Tipping Point” – by Malcolm Gladwell
“Blink” – by Malcolm Gladwell
“Innovation and Entrepreneurship” – by Peter F. Drucker.
“The Quick & Easy Way to Effective Speaking” – by Dale Carnegie
“Growing a Business” – by Paul Hawken
“The Success Principles” – by Jack Canfield
“Grinding it Out” – by Ray Croc & Robert Anderson
“The Walmart Effect” – by Charles Fishman
“Martha Inc.” – by Christopher Byron

If you ask figure skaters if they think their sport is extreme, most figure skaters will reply with a quick “yes”. But if you ask the average John or Jane Doe the same question, they are more likely to give you the opposite answer. If you look at figure skater’s movements, they’re doing three or four spins in the air, sometimes even back flips during shows. How can figure skating not be extreme? And to add to the pile, the general public is starting to perceive figure skating as an “unmanly” sport. Does it have to do with the sequins (flashy buttons) that many male figure skaters wear, or maybe their tight costumes and feminine-like movements? Many researchers and business leaders have taken notice of this “unmanly” effect in figure skating, and a lot have suggested that they have to “manly” up the sport. But many disagree and feel they have to show the energy and difficult routines of the figure skating athletes themselves. But in my own opinion, being an inventor of an extreme sport (Xtreme Ice Skating), I would argue that no matter what business leaders and marketers try to do to beef up the sport of figure skating, figure skating will never be an extreme sport.

If we tear down the use of the word “extreme”, we think bmx biking, skateboarding, surfing, aggressive skating, snowboarding, and etc.. This perception has to do with a broad brand appeal and brand recall of “extreme sports”. In this particular sense, viewers relate “extreme” to the above mentioned sports. “Some contend, that the distinction between an extreme sport and a conventional one has as much to do with marketing as it has to do with perceptions about levels of danger involved or the amount of adrenaline generated (”. Sometimes it doesn’t matter how extreme a sport’s movements may be, if the sport is not marketed and sold to extreme sports viewers, participants, and/or does not have a “pure energy” feel, than no marketing or public opinion can ever make figure skating extreme. Furthermore, “a sport like rugby union, though dangerous and adrenaline-inducing, would not fall into the category of extreme sports due to its traditional image, and it does not have certain things that other extreme sports do, such as high speed and an intention to perform stunts (”. So whenever a figure skater says to you that their sport is extreme, they are either lying to you or they do not understand the inherent context of “extreme”.


History of Roller Skating
(this article was found on:

When you consider the history of roller skating you must first trace back the origin of the first pair of roller skates. The first known roller skate was invented in London, England by a Belgium born man named Joseph Merlin. Merlin’s roller skate was not a quad skate, but rather an inline skate with small metal wheels. Consequently, Joseph Merlin was also an accomplished violinist and violin maker. In 1760, as the story goes, Joseph Merlin was invited to perform for an audience at a masquerade party at the prestigious Carlisle House Mansion in Sofo Square, London. Merlin’s intent was to impress the crowd by playing his violin while skating on his newly invented roller skates. The festivities were progressing quiet well until Joseph Merlin accidentally skated into an expensive mirror, breaking the mirror and his violin, and injuring himself. Needless to say Joseph Merlin’s performance did not successfully generate an enormous amount of interest in roller skating!

In 1819, nearly 60 years later, a Frenchman named Monsieur Petitbled invented, and officially patented his new roller skate design. Monsieur Petitbled’s roller skates were also in-line skates with three wheels made of wood, metal or deluxe ivory. Petitbled tried to sell the public the idea that a person could do anything on his roller skates that could be done on a pair of ice skates. Unfortunately for Monsieur Petitbled he was unable to convince a skeptical public, and his roller skates did not fair well on the market.

The next roller skate patent came in 1823 by an Englishman named John Tyers. John Tyers’ patented roller skate was known as the Volito. Tyers’ Volito roller skates consisted of five wheels in a line with the center wheel larger than the two wheels on either side. His roller skate design obviously required the skater to tilt the foot forwards or backwards to grip the surface for pushing off. Tyler’s Volito was also unique in that his design introduced the first roller skate brake. His roller skate’s brakes consisted of a metal toe stop in the front, and a metal stop in the heel; this allowed the skater to stop by leaning sharply in either direction. Unfortunately for John Tyers, and the sport of roller skating, his roller skates did not create a world-wide appreciation for roller skating. However, some of the expert ice skaters of the day proved that a skater could perform many of the same moves on his roller skates, that could’ve only been performed previously on a pair of ice skates.

By the 1860s the idea of roller skating had reached America, and in 1863 a young inventor named James Leonard Plimpton created a new, and superior type of roller skate. His roller skates allowed the skater to steer the skates in different directions. We would consider

Plimpton an out of the box thinker as he moved away from the known “in-line” roller skates of his day. He built his skate with two wheels in the front and two in the back, much like the quad roller skates you’d find today. Plimpton’s wheels were mounted on carriages that rotated when the skater’s foot leaned to one side or the other. This feature allowed for smoother turns, and significantly enhanced the skater’s capability to skate backwards. Lastly, Plimpton’s roller skates provided the skater a superior glide when compared to the other roller skates of his time.

James Plimpton did far more to promote roller skating than designing an outstanding roller skate. Plimpton built a large roller skating rink in New York City, and Newport, Rhode Island. He also made it easier for anyone to roller skate by leasing his roller skates to his customers. Additionally, Plimpton developed an effective system for teaching group roller skating lessons, and provided incentives by creating proficiency medals. In 1863 he founded the nation’s first roller skating association, the New York Roller Skating Association. He also hired Jackson Haines, a famous ballet dancer and excellent skater, to put on shows to help promote his roller skates and the sport as a whole. James Plimpton successfully changed the way people thought about roller skating, and is considered by some the founding father of modern day roller skating.

Over the years there were various improvements made to Plimpton’s roller skate; from the use of ball bearings, to the first all metal skate. However, it wasn’t until roller skates were mass produced near the end of the 1800s that the average working class person could afford them. During this period the price of a pair of roller skates dropped to half the price of Plimpton’s hand-crafted roller skate. The mass production of roller skates was most certainly instrumental in ushering in a whole new market and generation of skaters.

Quite naturally this generation of skaters began looking for new things to do on their roller skates. Artistic roller skating experienced a surge in popularity as a spin-off (no pun intended) of figure skating sometime in the 1880-1890s. Roller hockey began to be played on roller skates using the rules for field hockey; roller hockey was called polo at this time. Speed skating also quickly increased in popularity, and drew large crowds in New York and other large cities in the US and Europe.

Roller skating in all forms continued to become more popular and expand as a recreational pastime in the early 1900s. However, roller skating suffered a decline during and following WWI. After the war more people began driving cars, going to movie theaters and turning to other forms of entertainment. Roller skating experienced a surge during the Great Depression because it was relatively inexpensive, and more accessible to the average person. In 1937 the Roller Skating Rink Operators Association was formed; today we know it as the Roller Skating Association.

Roller skating steadily grew in popularity over the next three decades then exploded in the 1970s. In the 1970s roller skating was no longer considered by many as a mere recreational pastime, but rather a very cool thing to do! It was during this time that roller skating and disco music teamed up to create a craze that captivated much of America. Thousands of roller skaters became involved in artistic, figure, dance, speed, roller derby, and freestyle roller skating. Various types of formal roller skating competitions were held, outdoor roller skating became very popular, and the public simply couldn’t get enough! The 1970s was definitely the decade for roller skating.

During the 1980s the roller skating craze waned significantly, but experienced a boost in the mid 1990s when inline skates hit the market full force. Inline skates allowed a far smoother ride outdoors, and became an instant hit with many ice skaters. Ice hockey players, in large numbers, also began playing inline hockey during the off-season. Inline skates also became extremely popular with many people that enjoyed skating for fitness. The ability to inline skate outdoors, over long distances, became a dream come true for fitness skaters all over the world. Lastly, aggressive and jump skating increased in popularity in the 1990s, and created yet another type of skater with its own unique culture.

Roller skating has come a long way since its introduction to world in the 1700s, and continues to grow and expand with new types of roller skates and roller skating activities. Today it is not uncommon to find people from all walks of life, enjoying various indoor, outdoor, inline, and quad roller skating activities. Roller skating has truly became a pastime, hobby, or sport that people of all ages can enjoy. “