Archive for the ‘Dan Perceval’ Category

We’re not the only sport that was/is treated as an “outsider”, and told NO at various places of practice. Our sport Xtreme Ice Skating, has been prohibited by most rinks throughout the world — at least in some form or another. According to “Catching Air”, a literary work, both skateboarding and snowboarding have suffered under similar circumstances, and in some cases, have caused the near death of a sport altogether.

At the early beginnings of skateboarding and snowboarding, participants of said sports were frequently turned away from their popular places of practice such as ski slopes, skateparks, and the streets. Snowboarding was originally ousted by most ski resorts. Boarders were considered a “safety hazard”, since they often crossed paths with skiers due to the nature of their sport, usually ending in collisions or near collisions. By this, snowboarding was thereby off-limits to most ski resorts. As a result, participants of the sport were forced to practice on unclaimed territories. Boarding moved from ski resorts to back country wooded areas, and many times on hills, on or near local residence. “Boarders often hiked through deep snow to their own sections of a mountain, then rode the natural terrain, slowly developing a freestyle form of the sport — riding over and round obstacles, dodging trees, jumping off rocks, and developing tricks — that would endure, even after the resorts opened their slopes to snowboarders.” Today, all major ski resorts accept the sport. This is due to the natural incentive of money in the sport.

In 1965, the sport of skateboarding almost died. Firstly, the skateboard itself was unable to keep up with the skill of the rider (similar to our own sport but the issue of hockey skates and it’s lack of durability). Therefore, the sport significantly declined due to the slump of sales in skateboards. Secondly, the declination of the sport was compounded by the ill will of the public. The public’s perception of skateboarding was that it was a major nuisance, particularly since it was being practiced on the streets and sidewalks. Eventually people became fed up with it. Skateboarders were considered reckless, even though the skaters themselves seemed to like this “bad boy” image. Even today, the general expression of skateboarders has always been along the lines of: “just leave me alone to my own world.” In 1965 and thereafter, skateboarding was banned in most areas of most cities because of safety concerns. “Those who loved the sport, felt they had nowhere left to skate.” If you’re from Wales or the United States, or even any culturally conservative country such as England, you’d know this feeling first-hand in our own Xtreme Ice Skating sport. It is no wonder that every ice rink in England today prohibits our sport from being practiced.

In 1980, “when liability insurance began to become a major concern at skate-parks, insurance premiums rose so high that park owners couldn’t afford to pay them.” By 1982, most parks were destroyed or shutdown. Only the most enthusiastic skaters remained in the sport. Skateboarding once again hit a major decline in popularity. “That’s when the punk image really began to appear. If kids weren’t in their own backyards, they were on the streets, mixing with pedestrians and vehicles. Skateboarders would be given tickets for riding the streets or building ramps. Essentially, there was almost no place they could practice.” Does this sound familiar? It happened in 1965 and again in 1980. By the 1990’s, skateboarding slowed down once again. This was caused by an economic recession. Most of the “old-schoolers” at that time seemed to abandon their skateboards. New and more innovative skaters took their place, and so did the for-go of practices of their old ways of skating: the half-pipe, pool skating, and carving. A new young group of skaters hit the streets, and once again turned to their sport’s roots: street skating. Skateboarding reemerged in the mid-1990’s and has been going relatively strong ever since. This longevity is due to the onslaught of Tony Hawk’s massive marketing push in the sport since the early 2000’s, and the commencement of the X-Games in the early to mid 1990’s.

Join in on the discussion: Xtreme Ice Skating and it’s struggle to be accepted in ice rinks throughout the world.

“Catching Air”, by Bill Gutman and Shawn Frederick.


Some people have asked why I haven’t done skating videos lately — the kind where I just show people what I can do on the ice. The truth is, I haven’t anyone to film me. But recently, a friend of mine offered to film me, and he’s possibly getting a new HD camera. Later on in the year, around October, we’ll start recording for a new skating video: “Pure Energy II”. If for someone reason my friend doesn’t get a new camera or he can’t film me, I’ll let everyone know.

        I have two mindsets on how I feel about rules and guidelines in our sport. I am truly divided on this topic. First, I have a sense of “protection” for the sport and the rules it imparts. I created the rules and guidelines for the sport to bring about orderliness and preservation for the sport. It is a way to make sure that the sport of Xtreme Ice Skating, in both it’s movement and culture would not get tainted, diluted, or changed in any significant way. Contrary to that belief, I think it is great that Xtreme Ice Skaters have their own style of skating. It brings about personal creativity and self improvement. For that very reason, the “Pure Energy” movie was created, and so the Board of Directors.

         On the other end of the spectrum, the rules and guidelines in Xtreme Ice Skating serve a particular function: to maintain stability and foster growth. No matter what sport, an instructor must teach his/her students the proper way of implementing a technique. It should be noted that I only hold these principles stringent to those whom teach the sport, or those who want to teach the sport. It is also for the same reason that Xtreme Ice Skaters continually improve upon their skill. For example, snowboarding has been recently adopted into the Winter Olympics. Because snowboarding is now on the professional stage, it has a lucrative and straight-forward system of expectations and outcome. Money and business are of the underlying cause and nature of snowboardings’ success. Therefore, rules and regulations were enacted to pursue proper competition and more competitive future athletes. This give-and-take structure is a byproduct of rules and regulations that serve to better business and the sport itself. It brings money and more participants into the sport. For example, when a sport’s equity is increased, it’s investment for better products increase. It is no wonder that snowboards have continually improved over the years. It is this effort of business and personal freedom together, of rules and non-mainstream culture combined, that bring about a sport’s success.

        In conclusion, it is my understanding that extreme sports in particular, must be both completely free in “style” and also conforming in “rules”, to serve a greater underlying system: a system of win-win situations that create the best possible outcome created by the sport’s most inspirational and skilled athletes.

Xtreme Ice Skates:
* Click the image to view a larger version.

The single biggest problem we have right now is selling our sport to an ice rink, and in an ice rink that resides in the most likely geographical location for our sport to take off in: (England). Once we can solve this problem, we can let the free markets decide whether our sport is a feasible market or not. In other words: once all restrictions on skaters has been removed, i.e. skaters can skate however they want without being told that they can’t jump, or do tricks, or skate fast — after we’ve achieved this, the market itself and our decision making, will decide whether our sport will take off or not.

England has the biggest “freestyle” market in the world. This analysis is based off of youtube’s statistical data I receive from video feedback, based off of data received from the amount of emails I get (mostly british people), the amount of ice-skating videos posted on youtube (mostly from the British – and freestyle videos), and my own industry analysis.

I’ve tried emailing ice rinks and marketing our sport to them. We haven’t gotten very far with this tactic. I think the best tactic to take from here other than emailing ice rinks all over again (which I will do), is to generate an enormous amount of excitement in England by doing a series of exhibitions (that include freestylers). The participants of “freestyle” will have to converge with the sport Xtreme Ice Skating. We will convert as many freestylers as possible. And for the ones we can not convert, we’ll have to fulfill their needs by giving freestylers a place to practice at, competitions to compete in, and prizes to win.

It is becoming more likely that my trip to England in 2010 will be less about creating classes and more about exhibitions and touring ice rinks. We need to generate excitement. There needs to be a lot of media coverage. We have to SHOW, and we have to PROVE the monetary rewards of engaging our sport.

Here’s the next book I’ll be reading.

Board of Directors:
Ivan D. – Indonesia
Loop B. – France
Paul G. – England
Becky S. – England
Max C. – England
Michael P. – United States
Christopher C. – United States
Jenya D. – Chisinau

Video Board Meeting format and questions:

Objective: Create large demand (critical mass), create new market (in 2010).
A. Business trip to England in latter 2010.
1. Teaching: Dan Perceval and Certified Instructors.
– Insurance needed.
– Program layout: lesson materials (pamphlet).
– When, what time, how frequent?
– How to pull potential students into the class (word of mouth marketing).
2. Group and private lessons.
– How should group lessons be taught compared to private lessons?
– how many participants are needed for a group lesson?
3. Young people are off from the school.
– When are kids off from school?
– When should Dan Perceval visit?
4. Competitions: need at least 2 people to compete.
– How should competitions work?
– What are the goals?
– How should a competition be organized?
5. Exhibitions:
– Exhibitions should be within a bigger event.
– When and what time are most people soliciting the rink?
– What happens after exhibition? Something to hand out if people ask?
– Preparation of exhibition over the internet and finalized in-person.
6. Learn to Xtreme Ice Skate program.
– How is a “learn to skate” program done in figure skating?

B. How do we migrate “Freestylers” over to the sport of Xtreme Ice Skating?
1. some freestylers will be interested, particularly those whom are thrill seekers.

C. Creating a new market (generating revenue/money):
*Every sport must make money and sustain revenue to stay alive.
1. What are products that can be created or modified to be sold for the sport?
2. How can these products benefit and/or make money for Certified Instructors as well?
3. What services can be offered in addition to ice-skating lessons?

Dan Perceval is reading…

Posted: September 13, 2009 in books, business, Dan Perceval

Here’s some books I read to help create and develop the sport of Xtreme Ice Skating:

“Ammunition – Essentials of Leadership” – by Alexander Pelaez
“The Tipping Point” – by Malcolm Gladwell
“Blink” – by Malcolm Gladwell
“Innovation and Entrepreneurship” – by Peter F. Drucker.
“The Quick & Easy Way to Effective Speaking” – by Dale Carnegie
“Growing a Business” – by Paul Hawken
“The Success Principles” – by Jack Canfield
“Grinding it Out” – by Ray Croc & Robert Anderson
“The Walmart Effect” – by Charles Fishman
“Martha Inc.” – by Christopher Byron